For brands that don't know what to post today
Imagine starting your day knowing exactly what to post. You open Pautala and your piece is already done, in your voice and timed just right. You post in minutes; your brand starts to stay in your customers' minds.
An ordinary Monday
What changes isn't just your calendar. It's how you feel about your brand.
The problem
Many brands post every day and nobody remembers them. Recognition comes when every piece sounds like you and follows the same thread.
Your tone, your colors and what you want your customers to feel, in every piece, from the first post to the last.
Topics designed for your market, spread over a daily calendar that never repeats itself or loses its way.
Every week we look at your metrics and fine-tune what comes next. What works stays.
How it works
Step 1 of 4
We get to know your brand through multiple-choice questions: vision, tone, emotions, products, voices and reference images. As soon as your plan is active, we turn your answers into your brand DNA.
How do you talk to your customers?
What should they feel?
Upload your material
Step 2 of 4
Everything starts switched on; turn off what you won't use and the price drops. Price per brand.
Step 3 of 4
Every day you know what to post, where and at what time. And every piece arrives complete, with the reason it should work.
Instagram · Reel
3 mistakes that ruin your coffee at home
TikTok · Video
POV: you try single-origin coffee for the first time
Instagram · Carousel
How to pick your beans in 5 steps
Facebook · Post
What nobody tells you about supermarket coffee
Instagram · Story
Poll: black or with milk?
The number estimates each piece's reach potential, from 0 to 100.
Instagram · ReelMonday, 10:30
Step 4 of 4
Upload a screenshot or a file with your metrics and we adjust the plan for the following week.
In week 4, 2310 people saw you: 93 % more than in the first.
Why Pautala
Compared with the other ways of getting content for your brand.
3 to 12-month strategy
The same brand voice in every piece
Daily calendar by network and format
Hook, script, caption and file ready
Weekly adjustments with your metrics
Monthly cost
For companies and agencies
If you run more than one brand or a marketing team, we're with you from day one.
Book a demoEach brand with its own DNA, calendar and library.
We help you set up your brands and review the first results with you.
Your team proposes; whoever decides approves before posting.
Connect your networks and leave the calendar scheduled.
Photos, voices and products are only used to create your content. Delete them whenever you want.
Everything we create for your brand belongs to you.
We tell you which pieces use AI so you can label them when the network asks.
Nobody can guarantee going viral. We give you measurable goals and review them with you.
We know what it's like to run a business and also have to be creative every single day. That's why we made Pautala: so posting stops being a chore and becomes a way to share what you do with pride again.
Behind every plan there are people who read your results and answer when you write.
Tell us about it in a few minutes. We'll take care of your week.
It depends on the networks, formats and length you choose. Build your plan above and you'll see the price right away. The whole plan is paid upfront and renews automatically when it ends; you can cancel the renewal whenever you want.
Not yet. We deliver every piece ready, with the day and time it's best to post, and you upload it in minutes.
Nobody can honestly guarantee that. What we do is design every piece to be seen, saved and shared, measure the results and adjust every week.
Yes. AI creates the pieces from your brand DNA and your strategy, so everything sounds like you and not like a template.
No. Almost everything is answered by picking options, and we turn your answers into a strategy.
They're kept in your brand's library and only used to create your content. Delete them whenever you want.