Terms of use

Last updated: October 18, 2026

These terms explain how Pautala works and what we expect from each other. By creating an account you accept them.

What we do

We use artificial intelligence to create a content strategy for your brand and the pieces to post on your networks. You review and approve every piece before posting it.

Plans and payments

• There are three plans: Essential, Professional and Corporate, from USD 149, 349 and 599 a month on the 3-month term. They differ in pieces a month, included launches and what's switched on; all of them have every network.
• Prices in US dollars (USD) are the reference. In Colombia, Mexico and Brazil you see and pay them in your currency; in other countries, in dollars. All of them include taxes.
• You choose month to month, with no commitment and charged every month (20% more), or a 3, 6 or 12-month term paid in full upfront (longer terms are discounted). You see the price before paying.
• You spread the pieces across networks and formats however you like; that doesn't change the price.
• Extras: users beyond 10 (USD 5 a month each) and launches beyond the included ones (USD 29 each).
• Before paying you only answer the questions about your brand. The AI creates the DNA, strategy, content and videos once your plan is active.
• When it ends, the plan renews automatically for the same period and is charged again the same way as the first time. We email you before every renewal.
• You can cancel the renewal whenever you want from the Plan section; you keep your plan until the date it ends.
• Payments are processed by Paddle.com, our authorized reseller (Merchant of Record). Refunds follow our refund policy.
• Changes to plan, formats or length apply from the next renewal.
• Reels and videos are narrated with a professional voice included in the plan. The Corporate plan also includes your own voice, cloned with AI from your recordings, with up to 60,000 narration characters a month (about three versions of every video in the largest plan). Past that limit, that month's videos are narrated with your catalog voice.

Your voice

We only clone a voice if you confirm it's yours or that you have the person's permission. We use it only to narrate your brand's content, and we delete it from our voice provider if you change it or ask us to delete it.

Your content

The content we create for your brand is yours. You are responsible for the material you upload: you must have the right to use the images, voices, brands and products you share with us.

Responsible use

We don't create misleading content, content that impersonates other people or brands, or content that breaks the law. We may pause an account that tries to.

Results

The reach score is an estimate to help you decide. We don't guarantee a number of followers, sales or visits.

The data you trust us with

When you upload or receive other people's data (your leads, your newsletter and WhatsApp contacts, your team's photos and voices), your brand is the controller of that data and Pautala is the processor that handles it on your behalf. We commit to:

• Handle it only to provide the service and following your instructions: these terms and what you set up in the app. If an instruction breaks the law, we tell you.
• Let only the people on our team who need it see it, under a duty of confidentiality.
• Protect it with appropriate security: encryption in transit and at rest, limited access and activity logs.
• Use only the subprocessors on our list, under the same obligations. We tell you 30 days before adding or changing one and you can object by canceling.
• Help you answer people who ask to see, correct, delete or take their data.
• Tell you without undue delay, and within 72 hours at the latest, if we learn of a breach affecting that data, with what we know so you can meet your own obligations.
• When it ends, delete it as the next section says, or give it back to you first if you ask.
• Give you the information you need to show we comply, and allow one reasonable audit a year, with prior notice and at your cost.

This covers Article 28 of the European Union's General Data Protection Regulation (GDPR). When data leaves the European Union or the United Kingdom we apply the European Commission's Standard Contractual Clauses. It also covers what the laws of Colombia (Law 1581 of 2012 and the data transmission of Decree 1074 of 2015), Brazil (LGPD, as operator), Mexico (LFPDPPP), Argentina (Law 25.326), Chile (Laws 19.628 and 21.719) and Peru (Law 29733) ask of a processor.

In the United States we act as a service provider under California's CCPA and CPRA, and as a processor under the other state laws, such as Virginia, Colorado, Connecticut and Texas: we don't sell or share that data, we don't use it outside this contract and we don't combine it with other brands' data.

If your company needs a separately signed data processing agreement (DPA), write to us at [email protected] and we'll prepare it from this section.

When you cancel

When your plan ends we keep your brand's data for 30 days. If you come back in that time, you get everything back. After 30 days we delete your brand, its content, its files and your cloned voice. If you want it deleted right away, write to us at [email protected]. Backups expire on their own when their window ends. We keep payments, invoices and the account holder's email separately for as long as the law requires (in Colombia, 10 years for accounting records).

Your data

We handle your data according to our privacy policy.

Contact

If you have questions about these terms, write to us at [email protected].